Just as in building construction, there’s a logical sequence to the process of brand development and marketing. To achieve the best short and long term results for our customers, we generally follow a bottom up philosophy, first establishing a solid brand strategy and then progressively layering on marketing services and tools. At each step of the way, customer input and refinement are viewed as essential components for success.
We start with a strong understanding of a company’s core businesses and mission. Client interviews, company history, and end-user feedback are just a some of the key factors we gather up front. From there, we work closely with our clients to develop a company’s visual identity, messaging, and brand standards. The importance of this work cannot be overstressed, as it impacts every sales and communications channel within a company. With these in place, a strong web presence helps companies attract new customers and get noticed. Over the past several years, we’ve used WordPress as the web hosting platform for most of our clients due to its ease-of-use, power, flexibility, and cost effectiveness in creating great looking websites. Lastly, a suite of integrated programs for SEM and SEO, PPC, and social media help to solidify the message, generate sales, and help clients win.