About Us

The Schlar Consulting Group is an integrated marketing agency that provides services to technology companies in a variety of markets. Conveniently located in West Hartford, Connecticut, midway between Boston and New York, we service a diverse group of clients ranging from small IT companies and manufacturers to large international equipment manufacturers and service providers. What separates us from most other marketing firms is our solid engineering and technical skill set combined with strong communications, design, and marketing expertise. To deliver greater value for our customers, we assign a high value to the importance of visual communications in business. Our unusual combination of skills gives us the ability to create brands and marketing messages for complex technical products and services that target audiences readily relate to. In the service of clarity and better business results, we sometimes ask a lot of questions and challenge assumptions about the ways things are done. Our diligence, however, translates into results in the form of improved brand awareness, greater market share, and increased sales. We share in our customer’s achievements and recognize that success is measured by tangible results, not rhetoric.

As a full service agency, we offer a comprehensive list of marketing services, including:

  • Branding
  • Digital and Print Collateral
  • Inbound Marketing
  • Competitive Analysis
  • Product Direction
  • Lead Generation
  • Website Design and Content
  • WordPress web sites and blogs
  • Product Training
  • Trade Show Materials
  • Blogs and Newsletters
  • Pay per click Advertising Programs
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)